Part 1 - Relevancy/Purpose

1) RELEVANCY

 

Evaluation takes place in the context of your research task. What do you need?
Are you browsing for new ideas and opinions or trying to find evidence to support a particular position?

Ask yourself:

Does this Web site provide the kind of information that I need?

Look for:
links to pages that tell more about the content of the Web site.

They may be labeled:

About This Site
About Us/Mission/Purpose
Site Index
Site Map
You may have to go the site's "Home" section to link to above pages.

 

For example, the
New Britain General Hospital is a quality source for information about sleep disorders. 

Clicking on "About NBGH" at their web site will provide information about the organization.

When was the organization first established? Send your findings to mfpriebe@kings.edu. Title the Subject of the email NBGH.

Does the URL (site address) Provide A Clue?

The letters near the end of an Internet address may give you an indication of the site's sponsor, and therefore, some insight into its content.  At one time, one could solely rely on the URL address to determine the intent of a particular Web site.  Currently, Internet addresses are not often screened to ensure that they follow these informal rules.
 

Web addresses typically have one of the following designations:

.com - commerical .org - non-profit or research organizations
.edu - education .mil - military
.gov - government  .net - network-related information

Example:
New Britain General Hospital:
http://www.nbgh.org/sleep.html 

Sites located outside of the United States will have domains that indicate the country of origin:
au (Australia); ca (Canada); fr (France); it (Italy); es (Spain); uk (United Kingdom)

Example:
Sleep Disorders Laboratory (Canada) - 
http://www.kgh.on.ca/kgh/SLEEP/sleep_home.htm

Web pages published by an individual usually contain a tilde (~) in the URL.

Example:
http://members.tripod.com/~sleephealth/

According to Bare Bones 101, an online tutorial at the University of South Carolina, "in mid November 2000, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to accept an additional seven new suffixes, which are already in operation or preparing to come into operation:"

They are:

.aero -- restricted use by air transportation industry

.biz -- general use by businesses

.coop -- restricted use by cooperatives

.museum -- restricted use by museums

.name -- general use by individuals

.pro -- restricted use by certified professionals and professional entities 


2) PURPOSE/OBJECTIVITY

You should recognize a Web site's primary purpose or mission as you consider its value for your project. Is the goal to inform?  Persuade?  Sell something?  Entertain?  Provide information?

Web sites can usually be placed into one of the following categories:

  1. Advocacy or "soap box" sites

  2. Commercial/Marketing sites

  3. Reference/Information sites

See the chart below for more information about each type. 

Type

Purpose

Produced By

Description & Examples

Advocacy Influence public opinion Organizations, pressure groups,
or individuals
Advocacy sites may provide a wealth of information, but they usually promote a singular point of view or particular position on a given subject.  Generally, opposing viewpoints are not represented.  If you detect an imbalance of information, you may need to search elsewhere for varied opinions.

Examples:
American Insomnia Association
National Association of School Psychologists
Commercial/
Marketing
Promote or sell products and services Companies or businesses Commercial/Marketing sites may provide short articles, reviews, or other information that promotes or sells company products to viewers.  These sites are designed to attract readers to their site and could be biased in their opinions.  You may need to search elsewhere for more objective information. 

Examples:
Herbal Remedies.com
Sleepmate: Innovative Products for Sleep
Reference / Information Provide access
to factual information or other useful services
Universities, government agencies, publishers, individuals Reference/Information sites are not designed to promote
a specific viewpoint or product, but are usually created to offer a full range of information on a particular topic or
subject area.

Examples:
Sleepnet.com
Gale Encyclopedia of Medicine

Quick Tips

Look for:
introductory material (such as an "About This Site" link) that describes the mission or goals for the site.
membership applications or requests for contributions of money or time. These are usually found on
advocacy sites.
specific information within the site.  Follow a few links to see what kind of information is provided.       

Suggested Activity

Road test your evaluation skills by identifying the main purpose of this site: Herbal Information Center.

Is it an advocacy, commercial, or reference Web site? Here is our answer.


Back

 Next: Part 2 - Authority Publisher

Evaluating Web Sites

Glossary | Checklist | Links | Help